What to Post on Instagram: 33 Post Ideas (with Templates)

Stuck staring at a blank Instagram content calendar?

You’re not alone.

If you're wondering what to post on Instagram to engage your audience, grow your following, and stay consistent — we've got you covered.

In this guide, we’ve compiled 33 Instagram post ideas (with ready-to-use templates!) to keep your feed fresh, on-brand, and high-performing.

Let’s dive in.

📸 1. Behind-the-Scenes (BTS)
Template: "Here’s what goes on behind the scenes at [Your Brand] 👀 #BTS #InsideLook"


📝 2. Tips & Tricks
Template: "Quick Tip: [Insert actionable tip] 💡 Save this for later! #InstagramTips"


📈 3. Before & After
Template: "Swipe to see the before vs after 🙌 #TransformationTuesday"


🙌 4. Customer Testimonials
Template: "Don’t just take our word for it — here’s what our customers say 💬 #ClientLove"


🤩 5. Product Demos or Tutorials
Template: "Watch how [product name] makes life easier ✨ #HowToUse"


🤔 6. Polls & Questions (Stories)
Template: "What do you prefer — Option A or B? Vote in our Stories! 👇 #PollTime"


🎯 7. Quick Wins or Hacks
Template: "Try this simple hack to [solve a pain point] in seconds 🚀 #LifeHack"


❤️ 8. User-Generated Content (UGC)
Template: "Shoutout to [@username] for this amazing shot using our [product] 💫 #YourBrandName"


💡 9. Industry Myths Debunked
Template: "Myth: [Common Misconception] ❌ Truth: [Real Fact] ✔️ #MythBusters"


📚 10. Tutorials (Carousel)
Template: "Swipe through to learn how to [do something useful] ➡️ #StepByStep"


🔥 11. Trending Reels
Template: "[Trend] but make it [your niche] 😎 #OnTrend"


📅 12. Day-in-the-Life
Template: "Come spend a day with us at [Brand] ☕📸 #DayInTheLife"


🧠 13. Thought-Provoking Quotes
Template: "[Insert quote graphic] — Tag someone who needs this today 💭 #QuoteOfTheDay"


🛠 14. Tools You Love
Template: "We swear by these 3 tools for [insert use case] 🛠 #ToolsWeUse"


💬 15. Ask Me Anything (AMA)
Template: "Drop your questions below 👇 We're answering everything in Stories! #AMA"


📊 16. Poll Results or Insights
Template: "You voted, here are the results 📊 #InstagramInsights"


💥 17. Product Teasers
Template: "Something exciting is coming soon 👀 Can you guess what it is? #SneakPeek"


👥 18. Meet the Team
Template: "Meet [Name], our [Role] — the magic behind [fun fact] ✨ #TeamTuesday"


🎁 19. Giveaways
Template: "🎉 GIVEAWAY TIME! Win [prize]. To enter: 1) Like this post 2) Tag 2 friends 3) Follow us. #GiveawayAlert"


🗓 20. Weekly Series
Template: "Welcome to #WellnessWednesday — where we share tips for [niche topic] 🌿"


🎥 21. Time-lapse or Process Videos
Template: "Watch us go from idea to final product in 30 seconds ⏱ #ProcessVideo"


🤳 22. Memes & Humor
Template: "[Insert meme graphic] — Tag someone who can relate 😂 #MarketingHumor"


💎 23. Customer Spotlights
Template: "Customer Spotlight: [Name] crushed it using [product] 🔥 #SuccessStory"


📍 24. Location Shots
Template: "Our happy place in [Location] 💙 #OfficeVibes"


💬 25. Caption This
Template: "Caption this 🤔👇 Best one gets pinned!"


📦 26. Unboxing or Delivery Day
Template: "Unboxing [Product Name] — it’s even better IRL 😍 #UnboxWithUs"


🕵️‍♀️ 27. This or That
Template: "Which would you choose? A or B? 👇 Comment your pick!"


✍️ 28. Testimonials Carousel
Template: "Swipe to read how [product/service] changed the game for our customers 💬"


📣 29. Announcements
Template: "BIG NEWS 🚨 We’ve just [insert exciting update]! #MilestoneMoment"


✨ 30. Repurpose Blog Content
Template: "Top takeaways from our latest blog post — [blog title]. Read the full post at clipgenie.io 🔗"


💼 31. Client Work Showcase
Template: "Proud of this project we did for [Client Name] 💼 #ClientWork"


👇 32. Pro Tips
Template: "Pro Tip: [Advanced Tip] — This one's for the pros 🔥 #AdvancedTips"


📢 33. Call-to-Action (CTA) Posts
Template: "Don’t forget to [action] — tap the link in bio now! 🔗 #ActionTime"

💡 Bonus: Use Templates to Save Time

Want ready-made Instagram templates? Explore our video and content templates at https://www.clipgenie.io — perfect for creators, brands, and marketers looking to speed up content creation without compromising quality.

Final Thoughts

Now that you’ve got 33 solid Instagram post ideas, there’s no excuse to stare at a blank screen. Bookmark this list, repurpose the templates, and keep showing up consistently.


👉 Need help creating scroll-stopping videos for these ideas?
Check out ClipGenie — your go-to tool for creating high-converting, on-brand content at lightning speed.